Jan Zalud Rebrands LA Bikini To Bare&Sol As FG Brands Adds Franchise Revenue Streams

FG Brands has taken the former LA Bikini franchise into a new identity, announcing that all locations now operate as Bare&Sol. The July 28 announcement said the rebrand became effective on June 1 and is supported by a new brand identity, expanded services and an enhanced digital presence. For the beauty and wellness franchise market, the move is a useful rebrand case because it is not only a name change. FG Brands is repositioning the concept around two service lines: expert sugaring hair removal and airbrush spray tanning.

Jan Zalud, chief executive of FG Brands, said the company identified an opportunity after acquiring LA Bikini to create a better consumer experience than traditional waxing salons. The release said Bare&Sol has performed more than one million Brazilian sugaring services and is now adding professional airbrush tanning as a second revenue stream. That matters for franchise owners because single-service beauty concepts can be exposed to changes in consumer preference, seasonality and local competition. A second recurring service can give operators more ways to increase visit frequency and membership value if the execution is clean.

Bare&Sol's official rebrand messaging describes the shift as a move toward natural hair removal, sunless tanning and a more elevated studio experience. Sugaring uses a natural sugar paste, while airbrush tanning is positioned as a UV-free service delivered by trained estheticians at select locations. The brand is also leaning into ingredient-conscious consumers, especially Millennial and Gen Z guests who may be skeptical of older transactional salon models. In franchise terms, the claim is that a membership-led skin wellness model can feel more modern than a narrow waxing studio while keeping the operating model focused.

The studio redesign is part of the same strategy. FG Brands said new and future Bare&Sol locations will use cleaner lines, warmer textures and a more calming aesthetic instead of the clinical feel associated with traditional hair-removal services. Store design can sound secondary, but in personal-care franchising it affects conversion, comfort and retention. Guests are not buying only a treatment; they are buying a recurring appointment inside a space where trust, hygiene, privacy and brand feel matter every time.

The broader platform story is also important. FG Brands describes itself as a self-care and wellness franchise platform with Bare&Sol and Facial Collective in its portfolio, and the company is promoting a co-located business model. If that model works, franchisees may be able to operate complementary skin-care concepts with shared real estate, staffing logic and customer acquisition. If it is pushed too quickly, however, operators could face complexity before the rebrand has proved itself in local markets.

For franchise candidates, the Bare&Sol rebrand should be read as both opportunity and test. The opportunity is a clearer identity, a two-service revenue model and a category aligned with recurring beauty routines. The test is whether existing LA Bikini customers accept the new name, whether new guests understand the combined service promise, and whether franchisees can deliver the upgraded studio experience consistently. A rebrand can refresh a system, but it only creates franchise value when the new positioning shows up in unit-level performance.