Chris Eby Promotion Puts Another Broken Egg Cafe Franchise Growth Under A Development Veteran

Another Broken Egg Cafe has promoted Chris Eby to vice president of development, putting an experienced franchise sales and development leader in charge of the breakfast, brunch and lunch brand's next growth phase. The June 30 announcement says Eby will lead national franchise development strategy for the 100-plus-unit system as it works to bring qualified franchisees into the brand and expand in target markets across the United States.

The personnel move is relevant because franchise growth is not only a real estate story. It depends on who is allowed into the system, how candidates are screened, how territories are prioritized, and whether development expectations match operating support. Eby brings more than three decades of business experience, including 18 years in franchising. He joined Another Broken Egg Cafe in 2021 as director of franchise sales and has helped lead national development, averaging more than 25 units sold annually, according to the company.

The announcement credits Eby with redesigning the brand's lead generation and pipeline architecture, building a data-driven tracking system for forecasting and development performance, and guiding candidates through discovery, validation and closing. Those details matter because franchise development can become risky when sales volume outruns screening quality. A more disciplined pipeline can help a brand focus on the right operators rather than simply chasing signatures.

Eby's background also includes seven years as senior manager of franchise development for Firehouse Subs, where the company says he secured more than 300 new franchisees representing over 1,000 unit commitments. That experience gives Another Broken Egg Cafe a leader familiar with scaled foodservice franchising, multi-unit commitments and candidate validation. The breakfast category has different daypart economics than subs, but the development discipline is transferable.

President and chief executive Jorge Salvat said the growth strategy is about finding the right franchisee partners for the right markets and supporting them. Eby, in turn, said he is focused on making sure new franchisee partners have support, real estate guidance and operational clarity before they open. Those comments are not just executive language. For a daytime cafe franchise, site selection, opening discipline and staffing structure can determine whether a new unit becomes a strong local habit or a difficult lease.

The brand's model gives it a specific franchise pitch. Another Broken Egg Cafe points to a daytime-only operating structure that avoids dinner and late-night staffing. The company says franchisees have average unit volumes of $1.75 million across the system, with top-quartile operators reaching $2.4 million, and that roughly half of franchisees own multiple cafes. It also says the system has been opening 10 to 12 locations annually in recent years. Those numbers support the brand's case, but they also increase the importance of careful market selection.

Another Broken Egg Cafe also named Shae Schultz as director of franchise sales, adding more franchise development experience to the team. Together, those moves suggest the company is tightening the development function rather than treating expansion as a simple sales push. For food franchise candidates, the key takeaway is that leadership appointments can be as meaningful as store openings. A mature development team can protect the brand, improve franchisee fit and keep growth from becoming disorderly.

"Leadership appointments can be as meaningful as store openings — a mature development team can keep growth from becoming disorderly."